Cecilia Bottai Mondino

Vice President Marketing, The HEINEKEN Company

Cecilia Bottai Mondino is the Vice President of Marketing at Grupo Heineken, Brazil. A strong professional with an economics degree, she has worked in the food and beverages industry and acquired skills in Marketing Management, Customer Insight, Fast-Moving Consumer Goods (FMCG), and Marketing Strategy.

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Marketing on Tap: Beer, Technology and Consumer Connections

By: Cecilia Bottai Mondino, Vice President, Marketing, The HEINEKEN Company

"Marketing is no longer just about broadcasting messages; it's about engaging in real-time dialogue and creating meaningful connections with consumers."