Luis Rodrigo M

CMO, Grupo Herdez

Luis Rodrigo M is a marketing specialist with more than 20 years of experience with consumer products brands in huge international companies. He is highly skilled in business strategy, leadership, and human development and is one of the ten best-performing marketing executives in Mexico by Marketers Adlatina.

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Driving Growth and Innovation in a Competitive F&B Market

By: Luis Rodrigo M., CMO at Grupo Herdez

"Competition is intensifying, not just from established players but from innovative startups as well. Consumers today are more informed than ever, sometimes to the point of information overload."